Suppose a marketer decides to segment a market based on social class, psychographic lifestyle, and readiness stage. For each type of segmentation, give at least three possible segmentation subcategories
What will be an ideal response?
Answers will vary. For social class, subcategories include lower lowers, upper lowers, working class, middle class, upper middles, lower uppers, and upper uppers. Possible psychographic lifestyles include culture-oriented, sports-oriented, and outdoor-oriented. Lastly, readiness stage includes unaware, aware, informed, interested, desirous, and intending to buy.
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If plants were no longer able to perform the light reactions and they could only utilize the Calvin cycle, which of the following would be true? Select all that apply.A) Plants would not produce oxygen.B) G3P would be produced in much smaller quantities.C) NADPH production would decrease while ATP production increased.D) G3P would be produced in much greater quantities.
What will be an ideal response?
Phrases such as "the above mentioned," "the former," "the latter," and "the aforementioned" are examples of what?
A) Camouflaged verbs B) Reworded noun sequences C) Dangling modifiers D) Hedge sentences E) Awkward references
Transaction-processing systems must pass which of the four following tasks?
A. Atomicity, efficiency, consistency, and durability B. Consistency, isolation, efficiency, and durability C. Atomicity, consistency, isolation, and durability D. Durability, consistency, isolation, and efficiency
Marketing services is more challenging than marketing goods because:
a. of the unique characteristics of services, which includes intangibility, inseparability, heterogeneity, and perishability. b. consumers and business users can easily evaluate the quality of services. c. services tend to exhibit less experience and credence qualities. d. all service providers compete against each other, but firms selling tangible goods complement each other.