Identify the four market segment groups based on brand loyalty status and list what a company can learn from analyzing the degrees of brand loyalty
What will be an ideal response?
Marketers usually envision four groups based on brand loyalty status:
1. hard-core loyals
2. split loyals
3. shifting loyals
4. switchers
Hard-core loyals can help identify the products' strengths. Split loyals can show the firm which brands are most competitive with its own. By looking at customers who are shifting away from its brand, the company can learn about its marketing weaknesses and attempt to correct them.
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Which of the following is not an appropriate guideline for companies selecting independent distributors in international markets?
A) Select distributors; don't let them select you. B) Look for distributors capable of developing markets. C) Give local distributors control over marketing strategy. D) Treat local distributors as long-term partners. E) All of the above are appropriate guidelines.
Generro Company is considering the purchase of equipment that would cost $36,000 and offer annual cash inflows of $10,500 over its useful life of 5 years. Assuming a desired rate of return of 12%, is the project acceptable? (PV of $1 and PVA of $1) (Use appropriate factor(s) from the tables provided.)
A. Yes, since the positive net present value indicates the investment will earn a rate of return greater than 12%. B. No, since the negative net present value indicates the investment will yield a rate of return below the desired rate of return. C. Yes, since the investment will generate $52,500 in future cash flows, which is greater than the purchase cost of $36,000. D. The answer cannot be determined.
What kind of communicators can be seen as manipulative or trying to hide their true motivations?
A. neutral B. empathetic C. strategic D. control
Adopting a just-in-time (JIT) manufacturing process may enable a company to increase its manufacturing efficiency cycle(MCE)
Indicate whether the statement is true or false