A product could be a tangible object or an intangible service
Indicate whether the statement is true or false
TRUE
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Businesses selling to other businesses tend to discuss ________ when presenting their product and services than business-to-consumer brands do
A) more emotional benefits B) more status benefits C) more rational elements D) more brand personality E) less brand loyalty
How does the following journal entry affect a company's financial statements?Transportation-out400 Cash 400
A. An increase in operating expenses shown on the income statement B. An increase in the amount of cost of goods sold shown on the income statement C. A decrease in gross margin shown on the income statement D. An increase in inventory shown on the balance sheet
The end result of a method that decomposes a project into small manageable activities best defines
A) WBS. B) QFD. C) BPR. D) KAP.
Which of the following is a significant disadvantage of a general partnership?
A) The cost of forming it is high. B) Each partner is fully responsible for the liabilities incurred by the partnership. C) There is a risk associated with the industry in which it operates. D) Forming the business is very complex.