Advertising is the most difficult part of the IMC program to evaluate for all of the following reasons, except:
A) a delayed impact of the ad
B) consumers changing their minds while in the store
C) the consumer price index changes
D) brand equity considerations
C
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Which of the following is an example of puffery?
A) an advertisement stating that a car can run 50,000 miles without an oil change B) an advertisement stating that 13 out of 15 dentists use a particular toothpaste C) an advertisement stating that an anti-aging cream reduces wrinkles in exactly a week D) an advertisement stating that a fast food chain sells the world's finest chicken
Which of the following communication channels helps your audience benefit fromhearing your tone and how it changes through the chat?
A. Texting B. Telephone conversation C. Online social networking D. Email
Which of the following is a commonly used way to avoid probate?
a. ownership of property by tenancy in common b. use of inter-vivos trusts c. use of testamentary trusts d. durable power of attorney
The adverse impact of _____ can be so destructive that individuals within the enterprise will tend to avoid entrepreneurial behavior.
a. traditional management techniques b. innovative climate rules c. specific entrepreneurial strategies d. informal meetings