What are the three new approaches many advertising executives see as essential to the continued success of their industry?

What will be an ideal response?


Answers will vary.

Communication & Mass Media

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Marion says, "Jon is a gay athlete." This is an example of what?

A. denotative meaning B. polite communication C. heterosexist speech D. ambiguity

Communication & Mass Media

All of the following are examples of 'fuzzy language' EXCEPT

A) 'Please submit a two-page topic sentence outline of your interview analysis in class next Monday.' B) 'What you do depends on how you define analysis.' C) 'You can submit them whenever you're done.' D) 'Remember to turn in your papers when they're due.' E) 'If we don't do that, we'll be starting down a slippery slope toward chaos.'

Communication & Mass Media

All of the following are examples of one of Hall's cultural universals EXCEPT

a. communication b. genders c. protection d. enculturation e. work

Communication & Mass Media

According to your textbook, an oral report of a small group's recommendations should contain

A. the criteria used for evaluating solutions. B. an introduction, a body, and a conclusion. C. brief biographies of the group's members. D. All of these answers are correct. E. Both an introduction, a body, and a conclusion and the criteria used for evaluating solutions.

Communication & Mass Media