According to the text, surveys are used primarily for all of the following purposes EXCEPT:
A) market segmentation.
B) advertising theme and selection.
C) advertising effectiveness.
D) in-depth interviews
E) all of the above
D
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Managers rely strictly on financial information when faced with decisions
Indicate whether the statement is true or false
Which of the following modes of transport is likely to be used for transporting low-value bulk commodities such as petroleum, grain, coal, and chemicals by inland waterways?
A. barges B. small boats C. large ships D. yachts
Which of the following capital budgeting assumes that any cash flows generated by a project can be reinvested at its internal rate of return (IRR)?
A. net present value (NPV) method B. discounted payback period method C. traditional payback period method D. internal rate of return (IRR) method E. modified internal rate of return (MIRR) method
Yield management systems can only be used by service industries.
Answer the following statement true (T) or false (F)