You have just created the "perfect" ad. It communicates the full mix of benefits upon which the brand is differentiated and positioned. This full positioning of the brand is called ________
A) its value proposition
B) target marketing
C) brand optimization
D) its value profile
E) differentiated marketing
A
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Ted Catering received $840 cash in advance from a customer for catering services to be provided in three months. Determine the general journal entry that Ted Catering will make to record the cash receipt. Assume the company's policy is to initially record prepaid and unearned items in balance sheet accounts.
A.
| Cash | 840? | |
| Accounts Receivable | 840? |
B.
| Accounts Receivable | 840? | |
| Catering Revenue | 840? |
C.
| Unearned Catering Revenue | 840? | |
| Catering Revenue | 840? |
D.
| Cash | 840? | |
| Catering Revenue | 840? |
E.
| Cash | 840? | |
| Unearned Catering Revenue | 840? |
____ resources are used to meet obligations to investors and creditors.
A. Tangible B. Intangible C. Material D. Financial E. Human
Edward is a hardworking employee at Holmes Community Credit Union who has never been complimented or rewarded by his boss for doing his work well. As a result, Edward never expects his good work to be recognized. According to the expectancy theory, Edward's lack of expectation of being rewarded reveals
A. low instrumentality. B. high valence for the outcome. C. high instrumentality. D. high expectancy. E. low valence for the outcome.
Effective team members are not problem identifiers or problem solvers
a. True b. False Indicate whether the statement is true or false