Which of the following is an approach for service companies with capacity constraints to maximize revenue from its service operations, while at the same time providing a desired level of service to the right customer at the right time and at the right price?
A. yield management
B. cost management
C. sales management
D. service management
A. yield management
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McDonald's developed a vegetarian burger in India. This is an example of:
A) Market Penetration. B) Market Development. C) Market Diversification. D) Product Development. E) Global Marketing.
In a short essay, define reliability, and list and discuss the three popular approaches for assessing reliability
What will be an ideal response?
Direct denial may be appropriate when a customer's objection is based on misinformation
Indicate whether the statement is true or false
Driving-forces analysis helps managers identify whether
A. it will become more or less important to aim the company's strategy at being the industry's low-cost producer. B. competitive advantages are likely to grow or diminish in importance. C. the driving forces will have a bigger impact on company profitability than competitive forces. D. the collective impact of the driving forces will act to increase/decrease market demand, increase/decrease competition, and raise/lower industry profitability in the years ahead. E. the industry is likely to become more or less vertically integrated and why.