Implying what you want your listeners to do is more effective than asking for precisely what action you want them to take.

Answer the following statement true (T) or false (F)


False

Communication & Mass Media

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To prepare for her speech on the drought's effects on the city's water supply, Delores

interviewed the Superintendent of Water Works, Ms. Denetra Welch. Which of the following citations best emphasizes the strength of Ms. Welch's testimony? A) "According to a city official, the drought threatens our water supply." B) "Ms. Denetra Welch, our city's Superintendent of Water Works, told me in a recent interview that the drought threatens our water supply." C) "Ms. Denetra Welch told me recently that the drought does indeed threaten our water supply." D) "As we all know, the drought threatens our water supply, and at least one city official would go on record saying that it does."

Communication & Mass Media

Who is most likely to be able to connect the dots and put together a big-picture story?

A. managing editor B. general assignment reporter C. beat reporter D. regular readers

Communication & Mass Media

Thin, flexible fibers of glass that transmit signals using bursts of light are called

A) fiber-optic cables. B) coax cables. C) jumper cables. D)digital cables.

Communication & Mass Media

The public relations firm of Hill and Knowlton was controversial in the 1990s for which of the following?

A. doing PR for the Westboro Baptist Church B. a corporate conflict of interest by representing two competing companies at the same time C. representing Exxon during the Exxon Valdez crisis D. none of these

Communication & Mass Media