In their controversial book The Fall of Advertising and the Rise of PR, Al and Laura Ries wrote that ________
A) PR is more successful than advertising when launching brands.
B) the days of the advertising industry are numbered
C) PR has more credibility than advertising
D) A and B
E) B and C
Answer: A
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What is the stated value of a PR planning model?
a. It represents how a function has evolved over time. b. It helps with our understanding of how an industry or function is practiced. c. It explains how an industry can address problems. d. It maps out effective decision-making paths.
What is characteristic of an analogous color scheme?
a. uses colors that are opposite on the color wheel b. uses colors that are adjacent on the color wheel c. combines colors that are opposite on the color wheel d. suggests tension and opposition
According to research conducted by Amanda Rose, girls tend to co-ruminate with their friends more frequently than boys
Indicate whether the statement is true or false
Term used when several inputs are combined in one mixer and the output of that mixer fed into another mixer:
a. composite b. grouped c. partitioned d. ganged