A rating is:

a. the number of people watching a program over a total television season.
b. a comparison of an audience for one show to the audience for another show.
c. the percentage of the total number of households with TV sets tuned to a specific program.
d. the percentage of people in a household watching a program on television.


ANSWER: c

Communication & Mass Media

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a. one b. two c. three d. four e. five

Communication & Mass Media

What aspect of a speech is affected by the size of the audience?

A. the degree of formality of your presentation B. the amount of supporting material you use C. the impact of your attention getter D. the length of your speech

Communication & Mass Media

Which of the following statements is false:

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Communication & Mass Media

A speaker concerned with making his/her speech simple and easy to process has developed a/an ____________________ speech.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media