Live plus seven refers to
a. viewing a program within seven days after that program has aired. b. ratings with a 7 percent margin of error.
c. sports viewing after 7:00 pm.
d. ratings for broadcast networks plus the 7 most popular cable networks.
a
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Our inclination to divide up communication events into sequences of stimuli and responses illustrates which principle of communication?
A) Communication is ambiguous. B) Communication is a process of adjustment. C) Communication is inevitable. D) Communication is punctuated.
The primary purpose of lay testimony is to stir the audience?s emotions by helping them
identify with the average person. Indicate whether the statement is true or false
A speech that is designed to teach, define, illustrate, clarify, or elaborate on a topic reflects
A) an explanatory speech purpose. B) an entertainment speech purpose. C) a persuasive speech purpose. D) an informative speech purpose.
Your textbook author suggests that one of the reasons the age gap for communication may be shrinking finally is:
A. Baby-boomers are getting older. B. Religion is becoming more important in the United States. C. Facebook D. We are appreciating age-diversity more.