In one-to-one marketing, what is the next step after a marketer has identified customers and knows them in as much detail as possible?
A) interact with the customers and find ways to improve cost efficiency
B) make efficiency of interactions with customers the priority
C) differentiate among these customers in terms of both their needs and their value to the company
D) customize some aspects of the products or services offered to each customer
E) implement a mass customization program
C
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Assuming that the standard fixed overhead rate is based on full capacity, the cost of available but unused productive capacity is indicated by the:
A) factory overhead cost volume variance B) direct labor cost time variance C) direct labor cost rate variance D) factory overhead cost controllable variance
Thanks to new technologies ______.
a. products have longer life cycles b. products have shorter life cycles c. products are becoming way more expensive than they used to be d. products are becoming less useful than they used to be
If a company closes any underapplied or overapplied manufacturing overhead to the Cost of Goods Sold account, then Cost of Goods Sold will be debited if manufacturing overhead is overapplied for the period.
Answer the following statement true (T) or false (F)
Boundary spanners provide a link between internal departments of an organization.
Answer the following statement true (T) or false (F)