The time required for an organization to go from creativity to delivery is called ______.
a. total time
b. throughput time
c. processing time
d. turnout time
b. throughput time
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Which of the following terms refers to the add-on services, such as credit, delivery, installation, and repairs, provided by a marketing channel?
A) service backup B) product accessories C) external products D) product variety E) service extensions
The ________ is the channel from raw materials to components to final products that are carried to final buyers
A) communication channel B) distribution channel C) supply chain D) service chain E) marketing chain
In 2010, the three top B-to-C ________ were Dell ($52 billion), Staples ($9.8 billion), and CDW ($8.8 billion)
A) inbound telemarketers B) catalog sellers C) outbound telemarketers D) infomercial marketers E) mobile marketers
Answer the following statements true (T) or false (F)
The days' sales in receivables for Beckham Sales is 35. The days' sales in receivables for Xanadu Company is 25. This suggests that Xanadu is having greater difficulty than Beckham in collecting its accounts receivable.