The Flame Keeper is a retail store that sells fireplaces and barbeque tools. It knows the buying behavior of all of its clients because it maintains a database, so when it needs to run an advertisement, or it needs to decide what items to put on sale to draw in customers, it can use this data to help make decisions. This is an example of secondary data.
Answer the following statement true (T) or false (F)
True
Often the company itself has collected data from its day-to-day operations and can access it directly for other purposes. This is secondary data, since it was gathered for purposes other than that for which it was used.
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Standards are best measured when they are
A. broad. B. quantifiable. C. narrow. D. efficient. E. ethical.
Which of the following can be defined as a business philosophy that values two-way communication between a company and individual customers?
A) ECR B) CRM C) EDI D) EPOS E) BOLD
In Hong Kong and Singapore, Western catalogers are finding it easy to market because of all of the following reasons except:
A) efficient postal services. B) highly educated populations. C) wide use of credit cards. D) few mail-order companies. E) high per capita income.
The bank offered a mortgage at a fixed rate but the buyer may chose other options
What will be an ideal response?