Swatch surveyed the market and identified an unserved segment of watch buyers. Using these results, Swatch created a watch at a price consumers were willing to pay. The unorthodox order of this marketing mix decision is an example of ________
A) competition-based pricing
B) cost-plus pricing
C) target costing
D) value pricing
E) penetration pricing
C
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A corporation has 50,000 shares of $25 par stock outstanding that has a current market value of $120 . If the corporation issues a 5-for-1 stock split, the par value of the stock after the split will be
a. $5 b. $60 c. $25 d. $24
Control charts for variables are based on data that come from:
A) acceptance sampling. B) individual items. C) averages of small samples. D) averages of large samples. E) the entire lot.
Which of the following procedures best accounts for the relative risk of a proposed project?
A. Adjusting the discount rate downward if the project is judged to have above-average risk. B. Reducing the NPV by 10% for risky projects. C. Picking a risk factor equal to the average discount rate. D. Ignoring risk because project risk cannot be measured accurately. E. Adjusting the discount rate upward if the project is judged to have above-average risk.
Data Analytics are being used by corporations to understand their customer purchasing patterns. This is an example of which segment of the general environment?
A. technological B. demographic C. political and legal D. economic