What are the four phases of the customer life cycle? Briefly describe each phase
What will be an ideal response?
The four phases of the customer life cycle include: marketing, customer acquisition, relationship management, and loss/churn. Marketing sends messages to the target market to attract customer prospects. When prospects order, they become customers who need to be supported. Additionally, relationship management processes increase the value of existing customers by selling them more product. Inevitably, over time the organization loses customers. When this occurs, win-back processes categorize customers according to value and attempt to win back high-value customers.
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The growth rate of output and employment in a country started declining after rising sharply for three years. In which stage of the business cycle is the country currently operating?
A. Peak B. ?Trough C. ?Expansion D. ?Depression
The use of a plantwide overhead rate is not acceptable for external reporting under GAAP.
Answer the following statement true (T) or false (F)
Which of the following is not a special journal:
A. Cash payments journal. B. Cash receipts journal. C. General journal. D. Sales journal. E. Purchases journal.
All of the following techniques are used in gathering primary data except
a. observational methods. b. analysis of financial records. c. surveys. d. experimentation.