Whichdecision-making style ismostliketheMyers-Briggs's personality traitof thinker?
a) Rational
b) Intuitive
c) Dependent
d) Avoidant
e) Spontaneous
ANS: a
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Danielle wished to report on the FIFA World Cup in Brazil. Since a majority of the mainstream news media was focusing on the buildup to the tournament and the prevalent fan hysteria,
she wanted to cover the widespread protests and resentment of the Brazilian public at its government's apathy toward key issues. She also felt she would have enough relevant material to write one content-rich article per day for the duration of the tournament. As she did not have enough financial resources or journalism experience, which would be the best way for her to start reporting, and why? a) Web log; as it would not cost anything to start and she can build an audience if her updates are regular and pertinent. b) News website; as it has a readymade audience base and she can contribute her stories to it. c) Twitter; as it is free to start reporting on and build an audience base. d) Personal news website; as this way she would not be prevented from publishing due to lack of experience.
Theatre testing occurs when a large group of respondents are brought into a movie theatre to provide feedback on a new film
Indicate whether the statement is true or false
The editor-in-chief asks her staff to submit stories that appeal to readers who live in the city. Which type of news story will most likely be satisfactory, and how can such a story be written?
a. Stories with a local angle; by emphasizing the local angle in the first paragraph of the news release b. Stories involving a prominent person; by emphasizing the presence of a celebrity at an event or function in the news release c. Stories that provide immediate notification; by emphasizing the newness of the story and providing the basic facts as soon as possible d. Stories that tap ongoing issues and controversies; by emphasizing issues that generate public interest
According to the Impact / Society box, “Which Social Media Sites Are More Popular?,”
Twitter is the second most popular social media site. a. True b. False