What is one major assumption made by marketers who choose to use an undifferentiated marketing strategy?
What will be an ideal response?
Such marketers assume that all consumers share something in common, regardless of how different the consumers may be.
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If a customer refuses to accept a back order, then the sales event is terminated and the sales order is accepted
Indicate whether the statement is true or false
For performance evaluation purposes, variable service department costs should be charged to operating departments in predetermined, lump-sum amounts.
Answer the following statement true (T) or false (F)
Unlike other methods of inventory management, logistics _____
a. is concerned with the flow of information via paperless means b. regards order processing, transportation, warehousing, customer service, and inventory management as interdependent c. seeks to minimize inventory accumulations in the whole channel system d. seeks to trade off the lower inventory levels with lower levels of customer service
Which of the following statements is not true of wikis?
A) Wikis may improve team communication. B) Even simple wikis require a small financial investment. C) Wikis typically include interactive tools. D) Because they allow users to contribute regardless of knowledge, wikis level the playing field. E) Wikis are websites that help teams collaborate.