You are a manufacturer of tents, sleeping bags, and outdoor cooking equipment. How might you go about creating brand experiences for your customers?
What will be an ideal response?
Such manufacturers should focus on the benefits enjoyed through the use of their products, such as arrangements to visit great outdoor locations, chances for customers to enjoy with their families, and relive their memories of camping trips.
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Angelica has been asked to learn how many pedestrians walk by a specific location that her company is considering for a new sporting goods retail shop. Probably the most useful way to research this information would be by ________
A) manually searching resources in her public library B) searching the Web C) investigating primary sources D) conducting a scientific experiment with controlled variables
Identify a true statement about export arrangements in the context of initial division structure.
A. Firms can reduce the risk and size of investment in establishing significant international operations using an export arrangement. B. If a company has a broad product line, the export manager usually reports directly to the head of marketing and international operations are coordinated by this department. C. Manufacturing firms with technologically advanced products usually avoid an export arrangement as a first choice. D. If a company has a narrow product line, the export manager will head a separate department and often report directly to the president.
The general conflict-of-law rule for tort cases is that:
a. the law of the place where the tort occurred applies b. the law of the place where the defendant lives applies c. the law of the place where the plaintiff lives applies d. the court may decide what law to apply e. none of the other choices are correct
The code that was designed to promote uniformity of the laws relating to commercial sales of goods is known as:
a. the Ultimate Commercial Code b. the Universal Commercial Code c. the Commercial Code of the United States of America d. the Commercial Code e. none of the other choices are correct