The more similar two competitors are from a customer perspective, the more likely customers are to switch from one to the other
Indicate whether the statement is true or false
TRUE
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Satmetrix capitalizes on the need for "recent" marketing research by providing clients with data on a weekly basis
Indicate whether the statement is true or false
The evaluation of field workers should be based on which of the following criteria?
A) cost and time B) response rates C) quality of the data D) all of the above
The value chain
a. reflects the production of goods within an organizational context. b. is concerned with upstream suppliers, but not downstream customers. c. results when all non-value-added activities are eliminated from a production process. d. is the foundation of strategic resource management.
Which order of processes is correct for ascending order of product variety?
a. Job Shop ? Batch ? Assembly Line ? Continuous b. Batch ? Assembly Line ? Continuous ? Job Shop c. Continuous ? Assembly Line ? Batch ? Job Shop d. Continuous ? Job Shop ? Batch ? Assembly Line