To be effective, your verbal footnotes must always
A. be worded creatively, to spark listeners' attention.
B. be introduced in a consistent manner.
C. provide full, formal citations of all your sources.
D. give your listeners enough information to find all of your source themselves.
Answer: D
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The acronym CPM, standing for "customers per medium," is an index for comparing the effectiveness of ads appearing in different media
Indicate whether this statement is true or false.
The understanding stage in the listening process involves __________
a) evaluating the messages you hear b) grasping both the thoughts that were expressed and the emotional tone that accompanies them c) anticipating what the speaker will say next d) tuning out the emotional element of the message and focusing only on the content of what is being said
Compare and contrast passive agreement and immediate action as goals for a persuasive speech on a question of policy.
What will be an ideal response?
The movie and television industries at first engaged in a rivalry that began when television began drawing huge audiences in the
A) 1930s. B) 1940s. C) 1950s. D) 1960s.