What is customer cloning and how is it used?
What will be an ideal response?
Customer cloning is a way of identifying new prospects by assuming that the best prospects live where most of a company's existing customers come from.
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Which of the following strategies should be adopted to effectively help customers with vision disabilities?
A. Avoid introducing or referencing others who are in the room to eliminate confusion. B. When walking with someone who is blind, offer your arm. C. Raise your voice while dealing with visually impaired customers. D. Give vague information and directions.
Fieldwork is the fifth step in the marketing research process
Indicate whether the statement is true or false
Cathy, an employee, has to take leave on Monday. So, in order to compensate, she takes her company laptop home to work. This is an example of ________.
A. a compressed workweek B. flextime C. job sharing D. telecommuting
The ________ is a comprehensive examination of a marketing problem with the purpose of understanding its origin and nature
A) problem audit B) management problem C) problem definition D) none of the above