In collectivist cultures, a person searching for the meaning in a communication interaction will likely look first ____________
A. to the context of interaction
B. at the meaning of the words
C. in the employee handbook
D. at competing groups within the organization
E. none of the above
ANS: a
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All of the following are "classic public relations campaigns" mentioned in the text EXCEPT
A) The civil rights campaign. B) The seat belt campaign. C) Tylenol crisis. D) The Halliburton campaign. E) Understanding AIDS.
This was the first commercial computer and the fastest up to that time:
a) ENIAC; b) UNIVAC; c) Atanasoff-Berry Computer; d) FORTRAN; e) the Altair 8800
In regard to the barrier of information processing rates, the textbook suggests that you
________ A) use the extra time in listening to summarize points the speaker has made B) use the extra time in listening to form counter arguments against the speaker C) compensate for fast talkers by taking notes and asking questions D) train yourself to listen more efficiently by selecting about one-seventh of the information that is given
Those interested in how media inhibit social change—and how they can be used in the service of such change—are ________
a. critical cultural researchers b. post-positivists c. interpretive theorists d. normative theorists