Which of the following would be the most appropriate format for content of a news release?
A) Background information followed by solution
B) Background information followed by a series of alternatives
C) Good news followed by details
D) A series of alternatives followed by good news
E) Good news followed by a variety of alternatives
Answer: C
Explanation: C) In most companies, news releases are usually prepared or at least supervised by specially trained writers in the public relations department. The content follows the customary pattern for a positive message: good news followed by details and a positive close.
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When it comes to length, an application letter should
A) be at least two pages long, since it shows the prospective employer that you write well and are serious. B) be no more than a single paragraph. C) contain one paragraph for every 5 years of full-time employment. D) be short—no more than three paragraphs. E) be long enough to cover everything that appears on your résumé.
When designing for printed messages, what design elements should be considered to achieve effective design?
A) Consistency, conciseness, restraint and detail B) Consistency, balance, restraint and detail C) White space, margins, typeface and type style D) Consistency, balance, restraint and readability E) Balance, restraint, conciseness and use of mobile devices
Lean's primary goal is to eliminate waste in business processes
Indicate whether the statement is true or false
What is the advantage to keeping key points to a maximum of four or five?
A) People generally expect at least seven key points, and you will leave them wanting more B) People are more likely to remember them when the presentation is over C) Few points take less time to develop and present D) Four or five key points allows the presenter to present "chunks" of related information E) Fewer key points allow the audience to find patterns in the information