An important managerial task in global marketing is learning to recognize the extent to which it is possible to extend marketing plans as well as the extent to which adaptation is desired

The way a company addresses this task is a reflection of the company's:
A) market penetration.
B) market diversification.
C) global marketing strategy.
D) product development.
E) product standardization.


C

Business

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Which of the following is not a reason to classify costs as either product or period costs?

A) To determine unit manufacturing costs B) To determine if the costs are fixed or variable C) To analyze costs for control purposes D) To report production costs on the income statement

Business

When property is transferred, the gift tax is based on

A. the transferor's original cost of the transferred property. B. the transferor's depreciated cost of the transferred property. C. replacement cost of the transferred property. D. fair market value on the date of transfer.

Business

The strategy and structure of a firm change as the firm increases in size, diversifies into new product markets, and limits its geographic scope.

Answer the following statement true (T) or false (F)

Business

Medical Purchasing Agents (MPC) is a company that represents groups of hospitals as their agents for purchasing medical supplies. MPC is able to obtain discounts for the hospital group because of their sheer volume needs when they are grouped together. MPC's CEO, CFO and general counsel own 51% of the stock of a company called Medi-Pump. Medi-Pump is the sole supplier to the hospitals for feeding

pumps, IV pumps and other forms of hi-tech medical pumps and supplies. MPC has negotiated a low-cost supply contract from Medi-Pump to the hospitals. MPC: a. Has served its customers well with the Medi-Pump contract. b. Has a conflict because of its ownership of Medi-Pump. c. Cannot have a conflict so long as the Medi-Pump price is lowest. d. Cannot have a conflict because it represents groups of hospitals. e. None of the above

Business