Answer the following statement(s) true (T) or false (F)

1. Marshall McLuhan coined the term “global village” to denote a version of the world brought closer together by media.
2. Motown, Atlantic, and Columbia are the top three record labels globally.
3. Three conglomerates dominate the popular music industry, accounting for over two thirds of all music sales worldwide.
4. The top three movie studios who took in the most worldwide revenue for 2017 were Buena Vista, Warner Bros., and 20th Century Fox.
5. While the distribution of media products has spread out across the globe, the ownership and control of media production are largely centralized in a few large conglomerates.



1. True
2. False
3. True
4. False
5. True

Communication & Mass Media

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According to research cited in the text, men use ______ to display intimacy more than women do.

A. self-disclosure B. self-discovery C. church and marriage D. shared interest and activities

Communication & Mass Media

When someone observes people’s behavior to reduce uncertainty and anxiety, they are using a(n) _______________ strategy.

a. inactive b. interactive c. passive d. active

Communication & Mass Media

Women tend to have a heightened sense of smell and they are more sensitive to flavors than men. Which factor is influencing these perceptions?

a. mediated b. emotional c. environmental d. physical

Communication & Mass Media

The more concrete your words are, the clearer your communication will be. This holds true for which theory?

A) general semantics B) developmental language C) specific word D) concrete semantics

Communication & Mass Media