What is the ladder of abstraction? Provide an example of a word and how it's represented on each level of the ladder

What will be an ideal response?


Answer: The ladder of abstraction helps you understand where a word falls on a continuum from concrete to abstract; the bottom of the ladder represents concrete words and the top represents abstract words, and the varying steps in between represent differing levels of words that are neither really concrete nor really abstract. Example: Starting at the top rung (very abstract) and going down to bottom (concrete), "living thing," animal," "farm animal," "chicken," and "Zsa Zsa, the silkie bantam."

Communication & Mass Media

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Ben Day's launch of his New York Sun is significant in the history of newspapers because it

A) was the nation's first newspaper. B) was the first to rely on advertising to make a profit. C) introduced photography to newspapers. D) offered the first home-delivery to subscribers.

Communication & Mass Media

The other-oriented perspective is essential for a message to achieve its desired effect

Indicate whether the statement is true or false

Communication & Mass Media

The __________ strategy is useful when trying to change

attitudes or when calling for a particular solution. Fill in the blanks with correct word

Communication & Mass Media

Both Marie and Jacques were born in Switzerland. While Marie has an independent self, Jacques has an interdependent self. They are from a(n) ___________________ country, but differ in their ___________________.

A) individualistic; self-construal B) individualistic; facework C) collectivistic; self-construal D) collectivistic; facework

Communication & Mass Media