Any valued service provided by a brand that is directly connected to a core product offering is called a branded service.
Answer the following statement true (T) or false (F)
False
Branded services are the valued services a brand provides that are not directly connected to a core product offering.
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A live theatre performance cannot be touched like a physical object, but is still considered a product. To a marketer, this is an example of a(n) ________.
A. value B. production C. service D. utility E. idea
List the new protections that are available under the Health Care Reform Act of 2010
What will be an ideal response?
Brad was a professional classical guitar player until a motorcycle accident at left him disabled
After long months of therapy, he hired an experienced luthier and started a small shop to make and sell Spanish guitars. The guitars sell for $700 each, and the fixed monthly operating costs are as follows: Rent and utilities $810 Wages and benefits to luthier 2,520 Other expenses 480 Brad's accountant told him about contribution margin ratios, and Brad understood clearly that for every dollar of sales, $0.60 went to cover his fixed costs, and anything above that point was profit. Brad is planning to increase the sales price to $820. What impact will the increase in sales price have on the breakeven point in units? (Round your answer up to the nearest whole guitar.) A) It will stay the same. B) It will go down from 12 to 8 units. C) It will go up from 8 to 12 units. D) It will go down from 10 to 8 units.
Perhaps the best way for standard items is ________ which is a description method that is applicable when the requirements are well understood
Fill in the blank with the appropriate word.