________ refers to the location of a product in the minds of consumers
A) Positioning
B) Targeting
C) Benchmarking
D) Product displacement
A
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The real advantage of cognitive neuroscience to marketers is that it enables marketers to understand how the information is processed, where it is being processed in the brain, and how the individual reacted to the ad or marketing piece
Indicate whether the statement is true or false
Roberto works in a restaurant clearing tables after customers are done with their meals. His boss has just told him that he will now also be responsible for helping to seat customers as they come in to the restaurant, along with his regular duties. This is an example of ______.
a. job simplification b. job enrichment c. job rotation d. job enlargement
A sinking fund refers to funds allocated to gradually retire a bond issue over time
Indicate whether the statement is true or false.
In comparison to the straight-line layout, a U-shaped layout ______.
a. is more compact b. increases the handling of materials c. requires more manpower d. is highly regulated