Values that are reflected in entertainment messages include:
a. the world is a safe place
b. happiness is found in having things
c. parents are wise
d. all of the above
b. happiness is found in having things
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In reader-oriented criticism, it is assumed that the implied viewer is somewhere relative to every shot in a television text
Indicate whether this statement is true or false.
State agencies also conduct a variety of public information and education campaigns, often with the assistance of public relations firms that have been selected via a bidding process. What is the first step of such a bidding process?
a) Request for proposal b) Request for awareness c) Request for logistics d) Request for campaign
Because their jobs are so demanding and they are already overworked, most journalists learn to ignore the world and extra things going on around them
Indicate whether the statement is true or false
Sensory acuity means paying attention to all elements in the communication environment.
a. true b. false