Rural Power Utility, Inc, enters into a contract with Shovel Excavation Service to dig up, replace, and rebury Rural's cables in a certain location. Rural advances Shovel 10 percent of its cost. The parties rescind the contract. Shovel's refund of the payment is
a. a penalty.
b. liquidated damages.
c. restitution.
d. a breach of contract.
c
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________ refers to measuring and evaluating the results of marketing strategies and plans and taking corrective action to ensure that the objectives are achieved
A) Marketing control B) Marketing implementation C) Satisficing D) Prospecting E) Benchmarking
It is acceptable to use boldface headings in a business memo
a. True b. False
Coca-Cola introduced a new product called Diet Coke in Japan. Sales of this product were low in the initial stages because Japanese women associated the word diet with weakness; however, changing the name of the product from Diet Coke to Coke Light proved effective. Which of the following product issues affected the sales of Diet Coke in this scenario?
A. quality B. country-of-origin effect C. manufacturing D. brand strategy E. fitting the product to the culture
If a firm must pay for goods it has ordered with foreign currency, it can hedge its foreign exchange rate risk by
A) selling foreign exchange futures short. B) buying foreign exchange futures long. C) staying out of the exchange futures market. D) doing none of the above.