New products that are minor variations on existing products and which require no change to consumer behavior are called
A. new products.
B. continuous innovations.
C. fads.
D. discontinuous innovations.
E. second-movers.
Answer: B
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The alternate term for a credit card draft is an invoice
a. True b. False Indicate whether the statement is true or false
A Harvard Business Review study found that business executives who behave in an ingratiating manner toward their CEOs are also the ones most likely to ______.
A. defend those CEOs when necessary B. get promoted ahead of other colleagues C. speak negatively about those CEOs D. leave the organization prematurely
Which of the following depreciation methods is considered to be the least conservative?
a. Sum-of-the-Years' Digits b. Declining-Balance Method c. Straight-Line d. each method is equally conservative e. Sum-of-the-Years' Digits and Declining-Balance Method are equally conservative
An organization may well choose to maintain the existing offer in existing market approach as a growth strategy when
a. it wishes to extend the market to new geographic areas b. it wishes to diversify its offerings by creating a new service or product c. it wishes to cut costs and accept modest growth though better and more efficient marketing and operations to its current clients d. it wishes to respond to a declining market e. it faces significant competition