According to Cialdini's persuasion research, weapons of influence are
a. aggressive and demanding methods that force individuals to comply.
b. methods that individuals use to resist influence attempts.
c. the ways in which automatic responses are triggered that lead to compliance.
d. the techniques marketers use in television advertising.
C
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The inverted pyramid style of writing is best for writing a news release
Indicate whether this statement is true or false.
Wynona is preparing an informative speech on fiscal responsibility. She plans to structure the speech in a such a way that is interesting and useful for her listeners. Which guideline for informative speaking is Wynona considering?
A. Limit the information. B. Focus on your audience. C. Adjust the level of complexity. D. Relate new information to old.
What is a hallmark of communication via social media?
A. meaning is shared between people in a relationship B. communication occurs on a digital platform C. a large audience is always present D. communication is formal and highly structured
Which of the following is an example of a confirming response?
A. "Yeah, well . . . whatever." B. "You know, I think you've got a good point there." C. "That's just the policy." D. All of the above. E. None of the above.