Who does not need the knowledge of audience research?
a. media manager
b. programmer
c. advertiser
d. marketer
e. none of above
e.
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Which of the following are threats to internal validity?
a. ecological isomorphism b. spurious relationships c. sample sizes d. chi-square
For her informative speech on the university library, Lauren draws a comparison between interlibrary loan and Netflix. This is an example of
A) a figurative analogy. B) a literal analogy. C) a logical definition. D) an operational definition. E) a definition by example.
Research shows that immediately after a lecture, listeners recall about 75 percent of what the speaker said.
Indicate whether the statement is true or false.
Microstructure is the overall organizational framework used to present your speech content
Indicate whether the statement is true or false