Who does not need the knowledge of audience research?

a. media manager
b. programmer
c. advertiser
d. marketer
e. none of above


e.

Communication & Mass Media

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Which of the following are threats to internal validity?

a. ecological isomorphism b. spurious relationships c. sample sizes d. chi-square

Communication & Mass Media

For her informative speech on the university library, Lauren draws a comparison between interlibrary loan and Netflix. This is an example of

A) a figurative analogy. B) a literal analogy. C) a logical definition. D) an operational definition. E) a definition by example.

Communication & Mass Media

Research shows that immediately after a lecture, listeners recall about 75 percent of what the speaker said.

Indicate whether the statement is true or false.

Communication & Mass Media

Microstructure is the overall organizational framework used to present your speech content

Indicate whether the statement is true or false

Communication & Mass Media