Source attractiveness leads to persuasion through a process of ________, whereby a receiver is motivated to seek some type of relationship with the source and thus adopts similar beliefs, attitudes, preferences, or behavior.
A. internalization
B. repositioning
C. identification
D. compliance
E. comprehension
Answer: C
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Competitive advertising that makes specific brand comparisons-using actual names-is ________ advertising.
A. direct competitive B. cooperative C. comparative D. institutional E. pioneering
What would you use to summarize a categorical variable?
A) categorical summarization analyses B) mode and average C) mode and frequency or percentage distribution D) ANOVA E) none of the above; you cannot summarize categorical variables
In a traditional indemnity (fee-for-service) plan, the:
A. health care provider and the insurer are separate. B. insurer always pays directly to the health care provider. C. lower the deductible, the lower the premium. D. insured receives comprehensive health care services from a designated group of doctors only. E. health care provider contracts with the insured’s employee union to provide health insurance benefits.
If a presentation requires the audience to work together to reach an answer, , the presentation will be ________
A) informational B) persuasive C) instructional D) collaborative E) anecdotal