Physiological-type media effects:
a. are usually beyond our conscious control
b. can wear down over time
c. involve our automatic bodily systems
d. all of the above
d. all of the above
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Samuel, a training manager, notices that the staff's opinion about a certain issue has changed for some reason. He organizes a presentation
He first shows the staff all the benefits of the present idea and then he describes the visible threat and finally reemphasizes the worth and viability of the present idea. Which function of persuasive presentation did Samuel use? a) Reinforc b) Call to action c) Refute d) Promote change
Effective and appropriate empathic assertion
a. is easy because it takes more energy to respond in an aggressive or defensive manner. b. is our first response when our "rational" or "thinking brain" takes over. c. takes practice as our immediate responses typically come from the "emotional brain." d. takes less effort as our amygdala shunts blood into our "rational brain." e. None of the above
Sam has a relatively high IQ. The task of trying to persuade him of something is most likely:
a. somewhat easier than persuader others with lower intelligence because he can more easily process arguments b. somewhat more difficult because he will more carefully evaluate the credibility of the speaker c. somewhat easier because he will not be swayed by peripheral cues d. somewhat more difficult because he will carefully elaborate on the arguments
Such user-generated sites as Twitter and YouTube are viewed as threats by authoritarian governments
Indicate whether this statement is true or false.