Companies that rely on the marketing concept and that have implemented a market orientation strategy recognize that:
A. price is the most important variable for customers
B. sales depend predominantly on an aggressive sales force
C. what the customer thinks he or she is buying is what is important
D. a company has to apply scientific management techniques to survive
E. selling and marketing are essentially the same thing
Answer: C
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The Shelast Corporation adopted a defined benefit pension plan on January 1, 2018 and has provided the following information:The projected benefit obligation on January 1, 2018 was $2,160,500. The 2018 service cost totaled $250,000; the 2019 service cost totaled $275,000. Annual amortization of prior service costs is $216,050. The discount rate is 10%. The pension plan funding during 2018 was $200,000; the pension plan funding during 2019 was $225,000. The actual return on plan assets was $19,000 during 2019. Required:Determine the projected benefit obligation balance as of December 31, 2019.
What will be an ideal response?
To determine how attractive a particular market is using the BCG portfolio analysis, ________ is(are) established as the vertical axis.
A. sales dollars B. competitive intensity C. market growth rate D. market size E. market profit potential
Outside the flight experience itself, airlines are generating revenue by charging fees for credit cards, frequent-flyer programs, and access to airport lounges. This serves to
A. provide better customer service. B. satisfy regulators. C. increase competition. D. expand the profit pool.
The micromotion study technique is best to use with low volume, inexpensive work processes
Indicate whether the statement is true or false.