Ethnic markets are becoming more important to marketers because
A. they make a clear segment with similar backgrounds and common language, religion, and culture.
B. the birthrate of Asian Americans, African Americans, and Hispanics is lower than that of whites.
C. the number of ethnic consumers is growing at a much faster rate than the overall society.
D. the median age of Asian Americans, African Americans, and Hispanics is much higher than that of whites.
E. the buying power of ethnic submarkets has been decreasing.
Answer: C
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