Describe the competition between magazines and television for advertising dollars. What strategies does each medium employ to prevail?

What will be an ideal response?


Answers will vary.

Communication & Mass Media

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Your professor has divided the class into small groups to discuss the day?s lecture topic. Your

group is having a(n) ________ discussion. A) social B) educative C) therapeutic D) problem-solving

Communication & Mass Media

Discuss the importance of personal idioms and rituals in relationships. Provide an example of each.

What will be an ideal response?

Communication & Mass Media

Which statement is NOT true of examples?

A) ?They attract attention. B) ?They can enhance the speaker's credibility. C) ?Longer examples are called narratives. D) ?Hypothetical examples are more persuasive. E) ?They help listeners identify emotionally with the topic.

Communication & Mass Media

You analyze audience demographics and psychographics in order to:

A. Know when you have to lie to your audience B. Know how long to make your speech C. Know where you need to adapt your speech to the audience D. All of the above E. None of the above

Communication & Mass Media