A group of people who are not a fan of the brand and voice their negative options are called ______.

A. trolls/haters
B. advocates
C. ambassadors
D. lurkers


A. trolls/haters

Communication & Mass Media

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Hypothetical illustrations, description, and opinions are considered to be ________ evidence

A) soft B) relevant C) specific D) hard

Communication & Mass Media

A company working on a product launch hires a public relations firm even though it has its own PR department. Why is the organization seeking services from an external firm?

a) Need help with a special project b) Need supplemental staffing c) Need specific expertise in a particular situation d) Need extensive research material

Communication & Mass Media

Kenneth Pike (1967) identified two approaches that may be employed when investigating culture. Which of the following best describes the etic approach?

A. Each culture can only be examined through immersion. B. Culture may be examined by applying predetermined categories. C. Culture is learned through socialization. D. Each culture is unique.

Communication & Mass Media

If you “pretend” to be interested in a member of the opposite sex by smiling and nodding even though you are bored with the conversation, your nonverbal signals would be considered an example of which one of the following codes?

a. arbitrary b. intrinsic c. symbolic d. iconic

Communication & Mass Media