The communication model developed by Shannon and Weaver included the concept of noise. What is noise and why is it of great concern to PR practitioners?
What will be an ideal response?
Noise is any unplanned factor that affects the communication process: whether the listener is distracted due to illness, worries, or preoccupations, or whether physical noise in the environment sidetracks the listener or nullifies a message. The prospect of a message being interrupted or filtered through internal or external noise is of great concern to PR practitioners, which explains the multi-pronged tactical approach of repetition and reinforcement messaging as a standard PR practice.
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_____ is one's agreement with the values of the organization
Fill in the blank with the appropriate word.
Which of the following is an example of a question answered in a backgrounder?
a. How did this issue arise? b. Why should you care about this story? c. When should the story run? d. What are the benefits of using the backgrounder?
If an employee learns that a peer doing exactly the same job as them is earning more money, then they may choose to do less work, thus creating fairness in their eyes. This is an example of which of the following?
A) Social exchange theory B) Relational maintenance theory C) Uncertainty reduction theory D) Equity theory
Laissez-faire leadership is translated as the "do nothing" type of leader
Indicate whether the statement is true or false