Store security relates to both _____
a. insurance and personal security
b. personal security and merchandise security
c. crisis management and pilferage control
d. safety management and crisis management
b
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Moonburst is a newly-launched brand of energy drinks, one among many other recently introduced competing brands
The advertising agency handling Moonburst's account decides that to promote Moonburst better, it has to zero in on an advertising medium that would offer immunity from the clutter of other brands, flexibility to alter its advertising message, and fit in with the modest advertising budget. Also, the medium has to provide a high repeat exposure of the advertising message to the target audience. The advertising agency would be happy to trade-off audience selectivity and creative possibilities, if the medium satisfies the above criteria. Which of the following would be the best option for Moonburst? A) outdoor media B) radio C) magazines D) television E) Yellow Pages
Business analytics is a key tool to analyze big data so that firms can customize their strategic focus on customers. What is not a big risk in data analysis?
a. Loss of anonymity b. Data patterns versus reality c. Discrimination-based customer segmentation d. Growth in market share and sales
In a decentralized company, overall profit margins can mask inefficiencies within the various subdivisions
Indicate whether the statement is true or false
In _____, marketers determine prices based on what consumers are willing to pay and then subtract their desired margins to yield target costs.
A. cost-based pricing B. demand-based pricing C. gap-determined pricing D. fixed-margin pricing