Identifying a specific audience segment and programming is called:
a. narrowcasting.
b. demand programming.
c. digital audio broadcasting.
d. innovative formatting.
ANSWER: a
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The HR managers of Patterson Inc conducted a meeting to discuss annual raises for the company's employees
Based on each employee's performance as evaluated by the team leaders, the HR managers decided on the percent increase that employee would get. Since the team leaders were busy with work schedules, the HR managers allocated raises for employees as per their understanding. Did the HR managers face any barrier in this scenario? If so, which one? a) Yes; wrong people presen b) Yes; time pressure c) Yes; lack of resources d) Yes; unsupportive social climate
Tactical communication rules prescribe specific behaviors as related to more general communication themes
Indicate whether this statement is true or false.
Feminists subscribing to this theory believe that people are differentiated on the basis of sex and exist in a patriarchal (male-dominated) structure where women are oppresse
A) radical B) materialist C) liberal D) conservative
Immigrants may feel subordinated as they try to assimilate into new communities because of an inability to understand the language and cultural norms. According to Communication Accommodation Theory, this may result in
A. dependency overaccommodation B. sensory overaccommodation C. cultural overaccommodation D. intergroup overaccommodation