What is a marketing intermediary, and what are the activities that marketing intermediaries perform?
What will be an ideal response?
Marketing intermediaries link producers to other intermediaries or to ultimate consumers through contractual arrangements or through the purchase and resale of products. Marketing intermediaries play key roles in customer relationship management, not only through their distribution activities but by maintaining databases and information systems to help all members of the marketing channel maintain effective customer relationships. These marketing intermediaries facilitate exchanges, set promotional objectives, establish pricing policies, and encourage physical distribution.
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MaryJo, a job applicant at Sleep Corp., discovers that the job she is applying for requires her to be a union member before being hired. She also learns that this arrangement is illegal under the National Labor Relations Act. In the context of the security provisions related to union membership, this Sleep Corp. has a(n) ________ arrangement.
A. open shop B. closed shop C. checkoff provision D. agency shop E. union shop
Which of the following types of information was specifically identified by the FASB as being useful in assessing the amounts, timing, and uncertainty of a company's future cash flows?
A) liquidity B) return of investment C) financial capability D) credit standing
For some products, channels may actually be part of the manufacturing process by performing certain production functions. Identify this channel function
A) financing B) risk taking C) relationship management D) product assembly
The results obtained from a classification matrix based on the analysis sample are invariably better than leave-one-out classification or the classification obtained on the holdout sample
Indicate whether the statement is true or false