Audience members can now interact with cable and broadcast television by doing which of the following?

A. skipping commercials using a DVR
B. calling up movies on demand
C. vote for the outcome of reality programs
D. all of the above


Answer: D. all of the above

Communication & Mass Media

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Jake was asked to rewrite the story he had submitted. According to the editor, Jake had introduced a lot of new information that stood in isolation and was not tied in properly with the rest of the story

Which mass media writing technique can help Jake when rewriting? a) Transitions b) Simple words c) Brevity d) Bureaucratese

Communication & Mass Media

Why do government relations specialists cooperate with the government on projects of mutual benefit?

a) To motivate employees to participate in the political process b) To retain professionals to organize fund-raising activities c) To worry about long term effects of propaganda campaigns d) To qualify individuals for civilian jobs in corporate communications positions

Communication & Mass Media

Athletic talent:

a. is in short supply b. demands higher salaries and bonuses per year c. typically finds a team to pay a high salary in exchange for talent d. all of the above

Communication & Mass Media

Which statement is true of conflict?

A. It is inherently unproductive. B. It occurs in all healthy relationships. C. It is abnormal. D. It should be avoided at all costs.

Communication & Mass Media