With a(n) _____ media schedule, the advertiser may schedule the ads heavily every other month to achieve a greater impact with an increased frequency and reach at those times.

A. intermittent
B. flighted
C. periodic
D. unremitting
E. alternating


Answer: B

Business

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Indicate whether the statement is true or false

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Ownership of real property in fee simple defeasible means that:

A) The ownership is for only a limited period of time. B) Some type of joint ownership exists. C) The property reverts to the grantor when some condition is met. D) The property was acquired through a donation. E) The ownership is absolute except that ownership may be lost upon the occurrence or nonoccurrence of some event.

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The ________ is the probability that the inventory available during lead time will meet demand

A) service level B) inventory level C) reorder point D) maximum inventory level

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Many lenders use the 28/36 rule in evaluating mortgage applications. If your mortgage payment itself is 28% of your gross income, that means that the remainder of your monthly debt must be ________% or less

A) 6 B) 7 C) 8 D) 28 E) 36

Business