The questionnaire has an advantage over other methods of collecting primary data because
A) the anonymity of a questionnaire reduces the validity of some responses.
B) obtaining a representative sample over a large geographical area can be expensive.
C) the target audience has widely differing interests and education.
D) respondents note their answers at the most convenient time for researchers.
E) no interviewer is present to possibly bias the results.
E
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If output grew 5.5 percent and labor productivity grew 2 percent during a decade, the number of hours worked grew by _____ over the year.
A. 3.50 percent. B. ?2.25 percent. C. ?7.50 percent. D. ?1.0 percent.
The defensive marketing strategy wherein a stream of new products are introduced by a firm and are announced in advance are referred to as ________ defense
A) mobile B) counteroffensive C) preemptive D) contraction E) flank
IBM manager Celia Moore coordinates IBMs long-standing "Reinventing Education" program that involves intensive research into how educational institutions can use the fruits of new technologies to transform what they do
In the process, the program is actually helping to shape a market of significant interest to IBM. "We see the program very much as an investment, rather than handing out money," says Moore. The existence of this program most strongly suggests that IBM has which of the following? A) an environmental concept B) a financial bottom line C) a marketing code of ethics D) a consumerist orientation E) a policy of corporate social responsibility
The consequences of underspending a marketing budget are negligible when compared to those
of exceeding the upper control limit. Indicate whether the statement is true or false