Get Moving, a fitness equipment retailer, has been successful in a strong economy by spending 4% of its sales revenues on promotions. What adjustments, if any, should Get Moving make now that the economy has gone into recession?
A. Continue to spend 4% of sales on promotions, even though this results in a lower promotional budget.
B. Increase the promotional budget to attract new customers
C. Decrease the promotional budget. No one has any money to spend anyway.
D. Spend 4% of profits on promotions rather than 4% of sales.
Answer: B
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