In the context of the U.S. economy, which of the following statements is true of small businesses?
A. They are less likely to develop revolutionary new ideas.
B. They have a wider span of control than large businesses.
C. They are often the last to contract when times are tough.
D. They often display a refreshing lack of bureaucracy.
Answer: D
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Which of the following is not a type of structured question?
A) multiple choice B) dichotomous C) scale D) none of the above
At Hamm and Dastz Designs, Lisa is assessed for her leadership potential. She is told that she is being considered for taking up an executive manager's role and has to deal with all the issues that the executive manager usually deals with. She is told to behave like she really is the executive manager, and she is given an hour to complete as many of the executive manager's tasks as she can. In the context of assessment methods, Lisa is subjected to a(n) ________.
A. in-basket test B. situational-judgment test C. personality test D. integrity test
_____ is the creation of a large computerized file of customers' and potential customers' names, profiles, and purchase patterns.
A. Electronic targeting B. Sampling procedure specification C. Database marketing D. Competitive data mining E. Consumer behavior marketing
You can reduce your risk by
A) diversifying your investments. B) having a shorter time horizon. C) putting all of your investment in one successful company. D) Both A and B are correct.